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Sharon Giltrow, Digital Trailblazer

Right now it’s a difficult world for everyone. Sharon Glitrow is one of the authors who has had to release their books during a pandemic. She has written a wonderful picture book called BEDTIME, DADDY. Sharon is here today to talk about releasing her book during this pandemic. Lots of great information for both people releasing books now, and in the future where a digital launch may be just a bonus.

You can visit Sharon’s website here:

Releasing a Book During a Pandemic

By Sharon Giltrow

Covid-19 has forced all of us to make major changes to our daily lives. We have all had to find ways to do things differently, to adapt and change. My debut picture book BEDTIME, DADDY was released this month, May 1st, through EK books.

Bedtime Bear Cover

When I signed the publishing deal for BEDTIME, DADDY back in August 2018, I could never have imagined that twenty months later a pandemic would be sweeping the world. As a result, I have had to adapt and change the way that my book is being released and promoted.

My in-person book launch for BEDTIME, DADDY was booked for June 21st (Father’s Day in the Northern Hemisphere). My favourite book shop in Fremantle, Western Australia, Paper Bird Children’s Books and Arts, was going to host the event. However, as a result of the required and essential Covid-19 social distancing rules, my in-person book launch became a virtual book launch.

On May 1st, 2020, via Paper Bird’s live Instagram, from the comfort and safety of my own home, I launched my book BEDTIME, DADDY. I still wore my favourite dinosaur pyjamas.

Interior of BEDTIME, DADDY! "Time to Brush Your Teeth."


I still had an audience, my immediate family, as well as family and friends from around the world. There were still fun activities from BEDTIME, DADDY. Signed copies of BEDTIME, DADDY were still available through Paper Bird’s online store, and signed book plates were posted around the world. Cakes and cookies were still eaten at the end of the launch. So, despite the world-wide pandemic my book launch still happened, just in a different way. Actually, I may even have had more people at my virtual book launch as people from all over the world ‘attended’ through Instagram. Here is how I promoted my book launch on social media.

Virtual Book Launch
Virtual Book Launch Poster

In-person book readings, signings and story times were also now out of the question. So, my publisher EK Books asked me to do a sneak peek read aloud of BEDTIME, DADDY on YouTube. I quickly upskilled myself in selfie-videos and found out that it is tricky to hold up a book and read naturally even though you can see yourself the whole time. But by the end of the fiftieth take, I finally got the hang of it.

My publisher also asked me to do a radio interview on ABC – Radio National, but I couldn’t go into the studio. So, with the help of Voice Memos, a script I prepared, and my family, I was able to record the interview and email it to the radio station.

My next challenge, with book shops now closed – How would readers discover BEDTIME, DADDY? The answer, online. Online book shops are now the main place to sell books so I stepped up my online presence through Twitter, Instagram and Facebook to let readers know that BEDTIME, DADDY existed.

School visits are now on hold, but I have been sharing links to BEDTIME, DADDY’S teaching notes, for parents who are home-schooling and educators who are preparing online lessons. They can be found on EK Books and SCBWI – Australia West websites. I will also be recording and sharing short videos of some of these activities.

Finally, as travelling is now out of the question, instead of going on an in-person book tour around Australia and possibly the world, I created a BEDTIME, DADDY blog tour,which can be found on my website. My book and I are now touring around virtual space.

I hope that through this blog I have shown you that despite a world-wide pandemic, books can still be successfully released and that now more than ever they need to be released, purchased, read and shared.

BEDTIME, DADDY! Interior Page: Your Daddy Will Ask, "One more story pleeeassse?"

Sharon Giltrow grew up in South Australia, the youngest of eight children, surrounded by pet sheep and fields of barley. She now lives in Perth, WA with her husband, two children and a tiny dog. When not writing, Sharon works with children with Developmental Language Disorder. Sharon was awarded the Paper Bird Fellowship in 2019. Her debut PB BEDTIME, DADDY, released May 2020 through EK books.